Power of the Pitch

I was reading this advertising book titled "Power of the Pitch". T'was one of a kind read! Folksy, unpretentious and full of useful tips.!

In fact, am just skimming past the first 3 chapters and already, my thoughts run wild how to apply powerful principles.

From clothing to nailcutting, its a must read for Sales Professionals! The one idea which stuck on my head is that " we are being watched (and judged) all the time". And these creates powerful impressions and perceptions. Perceptions, which left unattended, could lead to people getting us misunderstood.

But before anything else, check your innermost desires, thoughts and motivations. These drives your actions. And eventually the image that your character projects is what people perceive.