Word of Mouth

People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.

Thus said the marketing dictum from a Blog Site I frequently visit.

I really liked the last portion. Which is summed up in the phrase " Word of Mouth".
Ah, the mouth. Powered by the tongue. A very small yet, like the rudder of the ship, very influential element of the body.

No wonder, people who have had the most powerful impact in this world are those with excellent communication skills. Communicators who rely on sweet tongue and the persuasive effect it brings.

The terrifying scriptural warning is that eventually, 'we will all be accountable for every thought, deed and words we utter on the day of judgment." Moral of the story? The news you hear from yourfriends can sum up the kind of person you are.