Leaders need to market themselves. How? With carefully thought action plans that is. And what better way to illustrate this than to borrow and hopefully apply some marketing fundamentals there is.
From the marketing webinars I chance upon, here are some points worth noting down.
1. Makes sure we solve people's problem. This is key.
2. Find products for your customers, NOT finding customers for your products. Most mixed this up. Product brands with excellent quality speak for themselves.
3.It is not that you deserve the conversation, but it's how you can cause conversation to take place.
4. Make something worth talking about. Tell to 1 person a genuine, believable and onerous. Then watch it as it spreads like wildfire.
Bottolime, inject the viral mentality. But don't twist facts! Trust is key. Once fraud, deception, deceit and lying takes place, then trust is betrayed. It is very difficult to bring back level of trust from beginning if this happens.
Leaders,take note.
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