Swim Against the Current

I remember a passage or two of the first book I have ever read, cover to cover. The author, Gabriel Quemado says " It is very easy to swim with the current. Everybody can do it. But to go against the current requires bullheaded persistency and deadly determination."

Below article I found from Businesspundit.com, which I quote, also elaborates on the principle of swimming against the current.

"The good thing is that there is hope. You have your castles in the sky, and that is where you have to start to be an entrepreneur. But don't be afraid of the work. Who needs accounting? Entrepreneurs do. That tells you how money flows through your business. It's an important thing to know. Who needs sales training? Entrepreneurs. You are always selling. Selling your product, selling your business to job candidates, selling your future to investors or creditors. It's something you should know. Who needs business law? Entrepreneurs do. You should understand the basic principles, so you don't make a critical mistake. Who needs self-reflection? Entrepreneurs do. You are going to have to make decisions without much information sometimes, and you need to look back and see if you have done a good job. Who needs ethics? Entrepreneurs do. It's easy to be ethical when business is booming, but it's hard to refund customer money when you need it more than they do.

The lazy way is usually a path to failure. It doesn't build the foundations that enable your dreams. It doesn't give you an advantage because, anybody can be lazy. Foundations take a long time to build. I'm not saying you have to wait until they are finished, because they will never be quite done. But don't believe the hype and rush into something that doesn't suit your skills or your dreams. Running downhill is easy, but if you want to see the top of the mountain, you have to run the hard way. Don't be afraid of running up."

This is what I like about principles. They tend to weather time. Principle of hardwork always resonate thru the ages.