Saturday, October 11, 2008

Art of Selling for Leaders




Great leaders are great salesmen!

What?? I can hear you exclaiming in disbelief! Yes. You heard me. And you would have probably dismissed this entry in the process. But hold on. I believe this is the case. Let me prove to you why by summarizing the 5 proven selling methods I heard one speaker said:

Great salesmen are loaded with:

1. A winning selling STRATEGY: Doing your homework etc.
2. CONNECTION and RAPPORT: Specially client/audience emotions. Likeability factor.
3. LISTENING SKILLS: Others focused. Them not I.
4. SOLVE PROBLEMS: Ability to improve current condition.
5. CLOSING and EXIT: Follow up and legacy build up.

Observe how our modern leaders behave, from the eco-political to the socio-religious, Gandhi, Mandela to JFK to Graham. They behave such that their lives are a living sacrifice. Specifically by selling the idea that what they stood for was worth dying for and as such made personal sacrifices in achieving that goal.

Second, their words and actions were consistent. Lastly, they were gifted with charisma and plenty of persuasion skills. To the point they can stir up emotions of their followers and elicit almost blind obedience.

Do you agree? Thoughts please..

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